I found this article by Marcela and was impressed. It is a question I hear a lot, even though my core work is not SEO, but I thought the BizSugar community would appreciate it.





Comments


Written by tcamba
2444 days ago

SEO specialists should be realistic with results. SEO is hard work. SEO companies should try to under promise and over deliver to stand out.



Written by q4sales
2444 days ago

Thanks Heather. You are right -- SEO has a mixed reputation, but if you do it right and report to your clients properly, it all works. No black boxes.



Written by HeatherStone
2444 days ago

Hi Marcela,

It's the kind of discussion I think more conscientious SEOs need to have with their clients. What are the client's expectations and are they realistic given the realities of Search Engine Optimization? Too many bad online marketers make unrealistic promises. Benefits are clear and measurable...if you know what you're looking at. Thanks to TJ for sharing this with the BizSugar community.



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