BizSugar.com › Online Marketing › How to Generate Content Marketing Ideas That People Will Talk About - MACs Women

Content marketing is BIG. By consistently creating valuable and shareable content through a variety of online channels, companies are able to establish that they're the go-to brand in their industry and thus gain the trust of their consumers.

To be able to harness the power of content marketing and establish a positive reputation for your business, you must learn to mine conversations online, identify “hot topics” in your industry, and then create contents based on these topics.