BizSugar.com › Online Marketing › How To Keep A Low Spam Score

In email marketing deliverability is everything, if all your messages end up in the spam folder you wont get any sales.
Autoresponders are the ones that are responsible for deliverability, if you want your emails to land in the inbox, the first step is to get a good autoresponder, but there isn’t an autoresponder out there which could deliver a spam email. For that reason autoresponders have a built-in spam filter that scans the emails before sending them.