BizSugar.com › Online Marketing › How to Transform your Social Media Campaign into a Conversation

Think conversation, not campaign. If you really want to start understanding your audience, you need to know what drives them and what their buying behaviors are. You can’t do this by sharing kitten memes or quotes, and you certainly can’t do this by only allowing for one-way conversation. Says Brooke Ballard (@madSMscientist), in-the-trenches digital marketer and owner at B Squared Media.