The new feature was rolled out in January following successful testing which began in October of last year. Custom Audiences allows businesses and marketers to retarget followers who have previously visited the company website or mobile app. It also allows you to combine data such as email, purchasing information and CRM information with Facebook’s targeting in order to create more relevant ads.
How to Use Facebook Website Custom Audiences
Posted by
Xen under Online Marketing
From http://xen.com.au 3635 days ago
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