This email marketing effort from Uber provides a fantastic example of how to focus on the human angle first and sell your services second.
How Uber Is 'Speaking Human' In This Recent Email to Customers


From http://thinkmonsters.com 2080 days ago
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“Am so sorry to miss you on this roundup Martin,
Will surely include you in...”
“Thank you so much David for adding it here,
Seems like I had missed this...”
“David: What kind of bushes do you plant?
All the Best,
Martin...”
“Mike: That is OK! ;) I was thinking of the expression: "eating a...”
“Lisa: You are welcome! Did you see my email? I look forward to talk with...”
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