BizSugar.com › Online Marketing › Integrating Print Collateral into the Hotels Online Marketing - Are Morch, Hotel Marketing Coach

To content marketers who covet digital marketing, print marketing has for many of them become something that existed in a bygone era. But the reality is that print media is in no way dead and forgotten.

With the advent of new technology, print as a medium had had no option but to pave way for the rise of the more explosive and fascinating digital media. But even with its continued uptake, digital media still has a long way to go before it become a niche format.