Just Web Comments Or Brand Equity?

Avatar Posted by buzzblogger under Online Marketing
From http://blog.tcc247.com 4811 days ago
Made Hot by: Entrepreneurosaurus on October 3, 2011 12:05 am
A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers of a businesses brand equity.





Comments


Written by businessavante
4811 days ago

Right, Buzz, and in the case of United Airlines, I believe Taylor Guitars came off best - they replaced the broken guitar at their expense, when they had no obligation to do so.

Duncan



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!