BizSugar.com › Online Marketing › Local Businesses Don’t Need to Include Video in Their Marketing Mix

A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to find businesses. If they want a restaurant to go to, they aren’t hauling out the Yellow Pages and seeing who’s listed. They’re turning to their iPhones, laptops and Blackberries to search what they are looking for. If you can’t be found online, then chances are many of your potential local customers will never find you.