A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to find businesses. If they want a restaurant to go to, they aren’t hauling out the Yellow Pages and seeing who’s listed. They’re turning to their iPhones, laptops and Blackberries to search what they are looking for. If you can’t be found online, then chances are many of your potential local customers will never find you.





Comments


Written by Julie Weishaar
1895 days ago

You could be right - perhaps they are both powerful? As my strengths are in video - that is what I focus on :) No I haven't worked with Udemy - started one a while back with a partner but it never came to fruition. How about you?



Written by Julie Weishaar
1895 days ago

I don't think audio is as effective as video because video tends to be more engaging: it uses more of our senses. Audio can add value but without the visuals...it won't grab attention as well as video. Just my opinion :)



Written by lyceum
1895 days ago

Julie: I am of the opinion that audio has a great potential for the future. My focus is on my podcast show. I will implement video later on.

Have you worked with Udemy video courses?



Written by lyceum
1895 days ago

Julie: What do you think about adding audio content in your marketing mix?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!