BizSugar.com › Online Marketing › Local Links And Local SEO - A Full Guide

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of the SERPs became even harder. By that time, it was evident that local SEO is on the roll, and that it is becoming an indispensable tool in inbound marketing. Of course, those who have already assembled a local tangent in their strategies made an effort to strengthen it further and stay ahead of the curve.