Mandela, Beckham, Frank and . . . . You?

Posted by globalcopywrite under Online Marketing
From http://www.globalcopywriting.com 5286 days ago

What do Nelson Mandela, David Beckham and Anne Frank have in common? What does it have to do with you? Read this post to find out how a common marketing mistake could be costing you business.

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Written by globalcopywrite
5285 days ago

Hi Shawn,

You make a great point about companies having a compelling story. I think many of them don't or they don't know how to tell their own story. Jason Fried wrote a great article for Inc. Magazine called Why is Business Writing so Awful? (http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html) He cautions if you're not differentiating yourself from your competition, no one should buy from you. I would take it one step further and ask, if you're not doing anything different, why bother to be in business in the first place?

Thanks for your kind words.

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Written by ShawnHessinger
5286 days ago

Wow! Great post, Sarah. And, as it happens, the second I've read this week on a similar theme. One would hope, of course, that your company DOES have a compelling story even if it's not immediately obvious. But I think that story must still provide outreach to others. The three folks you mentioned? There were also other people in their stories. And great events as backdrop for their times. So rarely, even in the case of the greatest among us, should a story refuse or fail to involve others. It's bad storytelling...and bad business too.

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