BizSugar.com › Online Marketing › Monetize Your Blog: How to use your blog to generate sales leads

Blogs are hot. According to a new study by eMarketer, more than half of all Internet users read blogs at least monthly, and by 2014, readership will rise to more than 150 million Americans, or 60% of the Internet population in the U.S. Given those statistics, your blog can be a great way to collect contact information from your customers and, ultimately, convince them to develop a relationship with your brand. Here are a few easy steps to maximize your blog’s potential for generating sales: