Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; hence, this data may be more revealing than self-reporting on surveys, in focus groups, etc.
Neuromarketing - How Do Marketers Benefit from Neuromarketing?
Posted by yorkecomm under Online MarketingFrom http://www.yorkecommunications.com 2802 days ago
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