According to a recent study by Custora, a customer acquisition platform for e-commerce, customers that come from organic search have a 54% higher Customer Lifetime Value (CLV) than the average.

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Written by HeatherStone
3503 days ago

Hi Gary,

Really eye opening data here, Gary. Thanks so much for the post and for sharing it with the BizSugar community.



Written by GaryShouldis
3503 days ago

Thanks for checking it out Heather. I think it's a good example that not all visitor traffic is created equal. I think information like this will help businesses make better decisions about where to spend their resources.

You also have to remember that this study was for businesses running ecommerce solutions, I think social media works less for products and more for services, where people and relationships play a bigger role in the sales process.



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