BizSugar.com › Online Marketing › Push ME, Pull ME – The Marketing Paradigm Shift

Today, consumers have thousands of channels to get their info/entertainment from. It’s called the internet. With intelligent search engines and social channels available to them, consumers can hunt down the content they want about a product or service, when they want to consume it and in the form the want it; video being the most preferred form (after all, YouTube is the 2nd most popular search engine).