The SEM game has changed for the small business. In a Google Penguin world, it's all about genuine tactics that actually help people. Learn more about what your small business MUST keep in mind when working towards better search rankings.





Comments


Written by HeatherStone
3031 days ago

Hi Martina,

When you think about how the first page of a Google search generally looked for any given keyword a few years ago vs. now with the number of scraped sites you might actually have gotten on the front page, things have clearly improved. On the other side, of course, the question is what results Google doesn't show you. There's the issue that Google may be limiting and customizing your search results based on your previous searches. Google competitors like Duck Duck Go claim this is because Google tracks your searches and is putting you in a bubble based on that. All things you need to think about when considering how customers find your site through organic search.



Written by Martina Iring
3026 days ago

Thanks for sharing your insights Heather! You're right that the search game has changed dramatically. In many ways for the better, but certainly some legitimate sites have gotten hurt while some spammers still manage to mysteriously maintain their top rankings. It will be interesting to watch how Google's algorithm continues to evolve and how they deliver results to searchers. Cheers!



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!