Fake negative reviews are a huge headache for any business that is attacked. Will they be stopped? And how can you deal with this spam?





Comments


Written by saraib820
4224 days ago

"I flew on the Hindenburg. It was a very pleasant experience. The service was great. The landing was a bit rough, but I recommend them highly for the discerning business traveler!"



Written by chrissb
4224 days ago

Haha. I'm having a bit of trouble finding zeppelins on the travel search sites. Thanks for the recommendation though.



Written by saraib820
4224 days ago

You have got to be kidding!



Written by chrissb
4224 days ago

Thanks for the comment Duncan. You do have to take any online reviews with a bit of skepticism. The surprising thing is that surveys show a high amount of trust in online reviews overall.



Written by saraib820
4224 days ago

Duncan,

I'm also wondering...

We've discussed here the phenomenon of buying Twitter followers and Facebook friends. It's probably only a matter of time before somebody comes up with the idea of selling positive reviews. $5 will get you: "I used product A. It changed my life. And the company? They were so understanding, efficient and professional! I highly recommend them"



Written by chrissb
4224 days ago

I don't particularly want to link to them here, but there are a number of companies doing this already... Your $5 number's a nice coincidence, because such offers have even shown up on Fiverr.



Written by businessavante
4224 days ago

Hi Chris.

Thanks for the article - this is one of my biggest bugaboos. Unless & until it's fixed I'll give no weight to reviews. 'Review sites' are a big part of the problem - people go there to 'nut-up' about whatever bothers them that day (or for payola, as you said - the bad side of human nature rearing its ugly head). Someday reviews may be limited to actual customers of the businesses in question - until then, they're worthless.

Duncan



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