BizSugar.com › Online Marketing › Should You Outsource Your Guest Blogging and Outreach?

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle with guest blogging and outreach (and their content marketing campaigns in general) because they don’t have the in-house talent to keep up with the increased demand for content. Most small businesses can’t afford to hire a full time writer so many turn to freelance writers to produce their content.