BizSugar.com › Online Marketing › Social Media Timing Factors to Consider

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live. It’s also much more expensive to purchase airtime during high volume periods, such as during TV prime time or radio morning drive hours. The cost of using social media (mostly man hours) doesn’t change depending on the time of use. As they say, timing is everything, and social media puts all of the power into the hands of the marketers. It’s important to use this power to our advantage and use social media strategically. It makes much more sense to send a tweet when we know that a large majority of our target audience will be signing in to Twitter shortly, than it does to send it whenever we feel like it.