A web marketing campaign is bound to fail if it doesn't stress on engagement. There are some key characteristics of user engagement, which is necessary for better branding. The obvious signs of branded search, direct navigation traffic, PR amplification and traffic referrals. A site scoring high in all these department renders excellent user engagement.
Some Pressing Concerns for Brand Engagement
Posted by
frankelinteractive under Online Marketing
From http://www.frankelinteractive.com 3029 days ago
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