BizSugar.com › Online Marketing › The Importance of Omni-channel Marketing - Trellis

With the explosion of e-commerce and online retail, customers now expect the shopping experience to be cohesive and connected. The industry buzzword for a seamless shopping experience is ‘omni-channel marketing’. The omni-channel customer expects everything to be readily available at his or her convenience. Fortunately, retailers are recognizing that omni-channel is an opportunity to deliver products and promotions to their consumers when they want them. Omni-channel businesses are focused on serving the customer – seamlessly – both in-store and across all digital channels. This customer-centric approach creates a unified brand experience.