The Secret Ingredient to Online Marketing

Posted by FixCourse under Online Marketing
From http://fixcourse.com 4581 days ago

Copyblogger and 37Signals have a passionate audience and are wildly successful. What is their secret to online marketing?

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Comments

Written by m4bmarketing
4581 days ago

Good article and they do teach. However the one common factor they have is that they sell products. It is easy to teach when you offer something tangible and the opportunity for small businesses who sell services is to work out a product to offer.

Susan

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Written by FixCourse
4581 days ago

True... but any service based business still sells a "product". The services they offer, how they deliver, the specific things they believe in, etc. all contribute to what they're actually selling.

Service based businesses should talk about what their belief is, why they're in business, how they're different, why their services are superior, and "demystify" the sales process or "behind the scenes" for customers. There's still a lot of opportunities!

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