The Value of Deep Links

Posted by amabaie under Online Marketing
From http://www.stayonsearch.com 5084 days ago
Made Hot by: NetZpider on May 30, 2010 12:01 pm

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links:

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Comments

Written by hally0301
5071 days ago

Obviously any comment on the Google method of ranking is part theory and part speculation but usually with my websites I aim for a mix of links to the home page and deep links.

I think if I was a search engine and I looked at a website and all of the links pointed to the home page I might find this a bit unusual and I would probably devalue some of these links.

If I can get a 60:40 split or thereabouts of links to the home page and deep links then I find that works quite well with my search rankings.

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Written by CIKMarketing
5078 days ago

Great post. I visited your blog and it looks great. Deep linking really is the way to go. Obviously they are often harder to acquire naturally, but deep links seem to have a larger weight with search engines.

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Written by chinamakereplica.com
5078 days ago
Show / Hide

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Written by ShawnHessinger
5080 days ago

Resistance on the part of some companies, newspapers spring to mind here, to deep links shows old fashioned thinking and no real clear understanding of how the Internet works. Want to avoid hundreds of bloggers promoting just one page of your site it might not have occurred to you to market? Why? There's rarely a good thoughtful answer to this question.

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