If others are talking about your brand online, you better hope they are saying nice things. Are you listening to what they are saying? Your online presence on social media plays a critical role in how others perceive you and your business. If people are happy with and like you, others will know. In the same vein, If they are not, others will know this too. If you are not proactively building and managing your online reputation, you better get started. People love to share negative opinions and what they say travels like the speed of light. Businesses that do not catch and react promptly to what unhappy customers are saying about them, risk loss of business. You must monitor what others are saying about your products or services. Below are some actionable tips on how to manage and track your online reputation.





Comments


Written by Julie Weishaar
51 days ago

Hi Martin, have you ever had a situation where a brand mention is not as positive as you would like? If yes, what do you do?



Written by lyceum
51 days ago

Julie: I have had that in the past regarding a mutual business organization. I responded to the negative comment and said that I was available for further information. The commenter was anonymous.

If I find a not a positive search on a guest, I talk about this with person in the green room, before doing the recording. The whole exercise is to reflect on what you find on the interwebs, and start thinking about how you could create your own positive content.

Best Premises,

Martin



Written by lyceum
53 days ago

Julie: I have a segment on my podcast, EGO NetCast, called EGO Search. I do an egosurfing on the guest's name, company name, brand, etc. We have a discussion on what you find on Google's first page and DuckDuckGo.

All the Best,

Martin



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!