Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers interested in the brand. For many B2Bs this approach doesn’t quite make sense. If the product or service that you offer to other businesses costs upwards of a few thousand dollars, and the market is very niche, it wouldn’t be reasonable to give it away for free or at a deep discount to social followers.
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