What is a Good Average Session Duration?

Posted by BenJackson under Online Marketing
From http://independentwp.com 260 days ago
Made Hot by: bizyolk on August 13, 2023 7:48 pm

Find industry benchmarks for a good average session duration, plus tips to analyze and optimize session durations on your website.

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Comments

Written by lyceum
255 days ago

Ben: Thanks for the information!

All the Best,

Martin

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Written by lyceum
257 days ago

Ben: Could a good average duration be different on different kind of pages of a website? How much are you allowed to track today, according the rules, e.g., GDPR?

All the Best,

Martin

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Written by BenJackson
255 days ago

Yea the session duration will change greatly from page to page. The benchmark shared in the article is sitewide, so it's an average from all pages. It's definitely a good idea to look at the view duration for individual pages and for each of your site's referrers.

There aren't any concerns in regard to GDPR since this data is fully anonymous and impersonal.

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