BizSugar.com › Online Marketing › What Words Can Do For Your Subscriber Growth Rate: One Organization’s Discovery

Second Chance Animal Rescue Society (SCARS) has been running a successful email marketing campaign for awhile now. Subscribers are coming in steadily, open rates are looking good and everyone seems to be happy.

But a team of us here took a look their campaign and pointed out some areas that could be improved, specifically the sign up process, and the changes they made brought a significant increase in subscriber growth...