Like it or not, SEO is here to stay. If you are doing any kind of business online, you need to know how to optimize your online presence for search. What are the SEO basics you need to know to rank your site, and still have the time and money to run your business?





Comments


Written by HeatherStone
2321 days ago

Hi Susan,

Agree with you about off-site SEO being misunderstood. This is especially true after the Google updates and a lot of misinformation floating around about what these updates mean. My question: What do you think is the biggest misconception out there about off-site SEO? It would be great if you could share your thoughts in the comment section on BizSugar with the rest of the BizSugar community.



Written by HeatherStone
2307 days ago

Susan,

Every small business owner should read this! Great comment on SEO!



Written by SusanBrown
2321 days ago

Hi Heather,

I think the biggest misconception surrounding off-site seo is what the goal of it is (or at least should be). It's no longer purely a numbers game- how many backlinks can you get, how many social shares, etc. It's more about WHO is linking and how, WHO is sharing and engaging with your content and how.

The problem is that we're still in the middle of the story with Google's updates as the Internet and content creation/sharing/consumption are still evolving, and people are losing site of the big picture. For now, there are yet many black hat seo techniques that still may work; while many "good guys" seem to be getting crushed. People are too concentrated on this and things like privacy concerns. Many aren't paying enough attention to the increasing personalization coming to online search, how that affects what content appears in the SERPs, and ultimately what that means for SEO.



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Share your small business tips with the community!
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Share your small business tips with the community!