BizSugar.com › Online Marketing › Why Building Links Count

When it comes to making sure that a website performs to its potential there are many strategies that a website owner can implement, but by far one of the most important is link building. A site’s link building strategy matters for many reasons but the most important is the impact that it has on a site’s ranking within search engines. When a query is entered into a search engine by a user the search engine needs a way to determine which sites are the best and should be delivered to the person making the request. One of the ways a search engine determines the importance of a site is by ranking it depending on the number of links it has pointing to it, the more links, the more important the search engine feels the site is.