Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to take action — CTR is king.

Or is it?





Comments


Written by tiroberts
1961 days ago

Totally agree! It's all about the RESPONSIVENESS of your list.



Written by nicregi
1963 days ago

Hi Erik,

Nice article and agreed! I am a huge believer that even when someone opens your email, not replying or taking action is literally fruitless marketing!

Voted up!~



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