Why Response Rate Is The New Click-Through Rate

Posted by erikemanuelli under Online Marketing
From https://blog.getresponse.com 1966 days ago
Made Hot by: arifansariseo on July 12, 2016 9:43 am

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to take action — CTR is king.

Or is it?

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Comments

Written by tiroberts
1961 days ago

Totally agree! It's all about the RESPONSIVENESS of your list.

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Written by nicregi
1963 days ago

Hi Erik,

Nice article and agreed! I am a huge believer that even when someone opens your email, not replying or taking action is literally fruitless marketing!

Voted up!~

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