Why Response Rate Is The New Click-Through Rate

Posted by erikemanuelli under Online Marketing
From https://blog.getresponse.com 2846 days ago
Made Hot by: arifansariseo on July 12, 2016 9:43 am

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to take action — CTR is king.

Or is it?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by tiroberts
2841 days ago

Totally agree! It's all about the RESPONSIVENESS of your list.

- 0 +

Written by nicregi
2843 days ago

Hi Erik,

Nice article and agreed! I am a huge believer that even when someone opens your email, not replying or taking action is literally fruitless marketing!

Voted up!~

- 0 +