Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).
Naturally, this obsession comes with good reason.
While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement — i.e., getting your list to take action — CTR is king.
Or is it?
Why Response Rate Is The New Click-Through Rate
Posted by
erikemanuelli under Online Marketing
From https://blog.getresponse.com 2137 days ago
Made Hot by: arifansariseo on July 12, 2016 9:43 am
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Comments
2132 days ago
2134 days ago
Nice article and agreed! I am a huge believer that even when someone opens your email, not replying or taking action is literally fruitless marketing!
Voted up!~