While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential.
Why the Press Release is Still a Superhero of Marketing
Posted by Adam_Gottlieb under Online MarketingFrom http://frugalentrepreneur.com 4253 days ago
Made Hot by: steeldawn on September 4, 2012 6:36 pm
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Comments
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Thanks for sharing this guest post. I think the greatest thing about a well-written press release is that it can encourage both traditional and online news coverage. Using press releases to stimulate news coverage is a time honored tradition of getting yourself into the news and, of course, it works.
4251 days ago
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The result is that many press releases are poorly written, watered-down, spun, dribble.