BizSugar.com › Online Marketing › Why We Don’t Have An MVP, And You Shouldn’t Either

The term Minimum Viable Product or MVP was popularized by Eric Reis as part of his Lean Startup manifesto, in which he described an MVP as
“The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” - Ries, Eric (2011). The Lean Startup