BizSugar.com › Online Marketing › Year Two of an SEO Program Should Focus on Content

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. However, many SMBs just don’t have the budget for full time SEO work and the best approach in that case is to hire a reputable white hat SEO firm to outsource the work to.