Don't let the headlines mislead - YouTube's wants to sell $1 to $5 a month subscriptions for content channels that already have followers and charge for live events like Pay Per View does now.
Also, this is going to be an experiment.
THE LESSON? - Building a strong brand matters. Content creators who have built a loyal following are best positioned to convert their followers over to a low-priced subscription. Why not? We buy songs for $1, rent movies for a fee. Plus, this is like buying unbundled cable content, something consumers have wanted for some time.
YouTube Set to Introduce Paid Subscriptions This Spring
Posted by
righthand under Online Marketing
From http://adage.com 4104 days ago
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4104 days ago