Crowdsourcing + R&D = Winning Product

Posted by tomshark under Products and Services
From http://www.capturecommerce.com 5078 days ago
Made Hot by: Small Business Tribe on December 31, 2010 6:09 am

Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. Here are six lessons from Papa John’s about crowdsourcing product creation.

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Comments

Written by srawlings
5064 days ago

I'm finding that crowdsourcing is a pretty good way to conduct online research, just need to be a little wary of who is gathering and commenting. But very affordable and can have instant impact. Thanks for the post!

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