BizSugar.com › Products and Services › The Language of Coaching: Enrolling New Clients to Play with You

I didn't enter the contest, but yesterday when I did the Get More Business Show with Nancy Marmolejo and we talk about turning Followers into Fans & Fans to Leads and then Clients, the thought came to me that a huge difference in the coach world is out language.

Our language (not the language of our nationality) is one of play and not work. We don't provide our coaching groups with workbooks - we use playbooks. Our clients hire us to play with them not work with them.