6 Reasons Why Online Reputation Matters

Posted by tomshark under Public Relations
From http://www.capturecommerce.com 3972 days ago
Made Hot by: Squawk Media on June 12, 2013 1:40 am

It often only takes a couple of negative reviews or comments for a consumer to start looking elsewhere. This common social behavior means small businesses need to proactively monitor their online presence.

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Comments

Written by crom84
3970 days ago

And negative SEO/marketing campaigns do exist. It is a dog eat dog world out online!

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Written by tomshark
3970 days ago

very true.

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Written by AngelBiz
3972 days ago

If you don't control your business' online destiny someone else will. That is the most important reason to monitor online reputation of your business and address any negativity reviews / comments / issues that might be out there. It is very easy for customers to air their voice and negative comments online where it is open for hundreds of other customers. If you don't control it in time it can spread like wildfire and significantly impact your business.

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Written by tomshark
3972 days ago

Well said AngelBiz, negative comments about a biz tend to get out of hand rather than positive... oh the examples I could list here.

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