BizSugar.com › Public Relations › 7 Lessons From the World's Most Captivating Presenters [SlideShare]

Simple and powerful lessons from today's most influential communicators. Learn how stories, emotions, metaphors and images evoke memorable reactions in your audience.

And re-order how you present information to: "Why" (should your audeince care), "How" (will it improve their life) and "What" (must they do to get these benefits). And never, ever use bullet points!