BizSugar.com › Public Relations › Honesty- One Word for a Great Business Strategy

I was reading a book on business strategy today and as I read up on various strategies employed by firms to attract customers and strategic partners it struck me just how complex some of these things would seem to a small business owner. Another thing that stood out was the fact that we underestimate the importance of simple things that go a long way in building any relationship. I would go on to say that a great business strategy can be summed up in one word…honesty! Here’s how….