"Take Your Damn Sticker Off My Car!" When Company Branding Goes Horribly Wrong!

Posted by yoni67 under Public Relations
From http://jobshuk.com 5118 days ago
Made Hot by: steeldawn on April 26, 2010 10:32 am

A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario.

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Comments

Written by yoni67
5111 days ago

To Walt & Susan, Thank you so much for your kind thoughts and wishes! I do have to share the credit though with "Stan"...after all he is the one who made this story possible :)

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Written by waltgoshert
5111 days ago

Yoni,

Great read. I've had my share of "Stans" fix my car over the years.

Congrats on breaking the 40 "Sugars"!

Walt

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Written by m4bmarketing
5111 days ago

Congratulations on the 40 votes Yoni and looks like another one of yours is about to hit the 40 votes also. We get a lot out of your stories.

Well deserved.

Susan

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Written by yoni67
5116 days ago

Braden and Al,

Thanks to both of you for taking the time to read and comment. I'm glad you liked th story and found the message of "Stan" to be a good one.

Regards,

Yoni

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Written by BradenM
5117 days ago

Yoni this was a great story with great lessons. It is all about false assumptions on th epart of those who assume client satisfaction.I picked up on Biz Sugar at Job Shuk where I have read quite a few of your articles. As far as todays go, how about "Sticker Shock" as an alternate title? ;) Goof luck with all of your writing. My email if you ever want to talk writing (I do editing and some creative) is bizblog007 at Yahoo. All the best,Braden

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Written by alinisrael
5118 days ago

First Guinness, now Marvin Gaye and all with great biz advice to boot! Great work Yoni, your'e always a joy to read,

Al

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