BizSugar.com › Raising Capital › Campaign Storytelling for Crowdfunding Success

Forget the pitch just a moment, and let’s focus on another aspect of content marketing—campaign storytelling. Particularly for rewards- and donation-based crowdfunding, campaign storytelling adds another dimension to projects: it tugs on people’s emotions, in turn converting them into advocates and supporters.

Projects begin by sharing their own experiences, motivations and insights to build credibility and branding. Consider these personal histories. In relation to the offerings, projects need to extend their stories to highlight core values and beliefs. Consider these product personas. Before your imagination runs wild here, however, first think about the campaign storytelling principles discussed below.