Owners of shopping network giant QVC, Liberty Interactive, are acquiring online retailer Zulily in a deal worth $2.4 billion which is expected to close in the fourth quarter of 2015.

The agreement will give QVC access to Zulily’s younger clientele, strong mobile presence, and expertise in personalizing offers.

Additionally, by combining the two companies they’ll be able to cut costs by gaining more purchasing power with suppliers and shipping packages more quickly.





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