10 Tips for Using Google Alerts in Your Small Business

10 Tips for Using Google Alerts in Your Small Business - http://www.sbinformer.com Avatar Posted by ShawnHessinger under Resources
From http://www.sbinformer.com 3469 days ago
Made Hot by: biancaaquino on August 21, 2009 3:44 pm
These 10 tips for using Google Alerts in your small business come from Small Business Informer and are a great resource for any small business. Bloggers have long known the value of using Google Alerts to keep up with breaking news in their niche and to get topic ideas based on the latest buzz. No matter what your product or service, you'll find these tips useful for everything from keeping track of your competitors to finding out whose talking about you on the Net and what they're saying.





Comments


Written by ShawnHessinger
3467 days ago

Cindy,

The amazing thing, from the standpoint of blogging and business I guess, is the number of links you will find that you may never locate with a general Google search, even on the same keywords. This is because the Alerts are based on fresh posts only for these keywords even though the posts themselves may rank very low in general searches because of other factors like inbound links and how they compare to other older sites in authority.



Written by CindyKing
3469 days ago

Hi Shawn,

I thought I already used Google Search well enough, but just found one other way to use it - with searching a single website.

The other day someone said that it looked like I spent much more time on social media than they could ever spend. And the only daily social media task I never miss is checking my Google Alerts and my other keyword alerts. I do this first thing in the morning.

I use the interesting links I find in the industry keyword searches to share on the social media platforms.

The key to Google Alerts, if you want to do them yourself, is to not go overboard. You need to restrict your keywords to the ones that give you the most value and that are not swamped. I spent the first 2 weeks tweaking mine and am very happy with my choice of keywords:

- it can take me a minimum of 5 minutes to run through, and up to 30 minutes. It depends on the news.

- I have about 2 keywords that are less important, and I change these from time to time to check out other things.



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Share your small business tips with the community!
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Share your small business tips with the community!