5 Common B2B Lead Generation Myths Debunked

Posted by pdebraux under Sales
From http://pureb2b.com 3123 days ago
Made Hot by: bloggerpalooza on April 29, 2016 6:53 am

Don't make the mistake of believing the common myths about lead generation.
We've listed the top 5 and provided some insight so you can avoid making bad business decisions.

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Comments

Written by lyceum
3121 days ago

Pierre: Thanks for the link. I will check it out.

All the Best,

Martin

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Written by lyceum
3121 days ago

Pierre: Thanks for your response! Do you have examples of companies that have updated their buyer personas on a regular basis?

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Written by pdebraux
3121 days ago

Unfortunately I'm not at liberty to discuss the specifics of our clients' marketing strategies but here's an article from CMI that should explain things: http://contentmarketinginstitute.com/2013/04/tips-keeping-buyer-personas-fresh/

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Written by lyceum
3121 days ago

Pierre: Welcome to BizSugar. Interesting to read that the author is saying that the buyer persona is not set in stone. How do you know when you should adjust the profile of your favorite purchaser? ;)

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Written by pdebraux
3121 days ago

Hi Lyceum. Thanks for reaching out!

I would say that the simple answer is research. You shouldn't just take your current personas for granted. They should be updated every so often to make sure they're as accurate as possible.

If during research you come across information that contradicts existing traits, it's probably worth looking into a bit more and perhaps making a change.

The fresher your persona description, the more reliable it is. The truth is, people change.

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