BizSugar.com › Sales › 5 Most Influential Factors for Holiday E-Shoppers (And How to Use Them for Your Brand)

According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total e-commerce sales in 2012. Invesp also identified the five factors that most influence holiday shopping. Here’s how you can use them for your own business and get those much-needed holiday sales.