BizSugar.com › Sales › 7 tips for sales pre-call planning

7 tips for sales pre-call planning. Top sales performers are always getting better – call planning is one simple way to execute on that idea. The reason call planning is such a big deal is not just about what you write down or key into your iPad. It’s taking the time to systematically think about what you are about to do and to learn from what you just did. The larger the account, the more important the idea and the greater the payoff.