BizSugar.com › Sales › Sales Excellence Podcast - Episode 2 : Let's Get Real - An Interview with Randy Illig | Sales Excellence Sales Blog

Back in 1999 “Let's Get Real or Let's Not Play” was published. It was a groundbreaking work - one of the very first books to focus on selling for consultants and other professionals; and one of the very first to take the stance that selling should be about seller and buyer working together to achieve mutual objectives - not one trying to manipulate the other.

10 Years later, and Let's Get Real is back on bookshop shelves with a new edition, with additional chapters on “advocacy” and initiating new opportunities.