BizSugar.com › Sales › A Different Take On Challenging Conversations

Don't get me wrong. To engage in these business conversations, we have to understand business---both business in general, but more specifically our customers and their businesses. We have to analyze their businesses, we have to look at opportunities they are missing, things they can do differently, things they can improve. It takes research, high levels of business acumen, and deep understanding of what's going on in our customers.