BizSugar.com › Sales › An Output Of The Sales Process Should Be Profitable Customers

Not all revenue is good revenue! Yes, sometimes we choose to book marginal business, but each time that needs to be something that is carefully reviewed. We have to focus on developing good business, getting good revenue. Good revenue is business we can acquire, support, and grow profitably. Good revenue is business that reinforces our strengths and enables us to build and grow--for instance leveraging a deal for more and profitable penetration of an account, a segment, a market.